Asterism
- Role
- Brand Design
- 3D Motion Graphics
- Content Production
- Community Growth
- Stack
- Illustrator
- After Effects
- Blender
- Short-form Video
- SEO
As·ter·ism: a small, recognizable pattern of stars, and the typographic mark (⁂) of three asterisks. It's the name I give the star system I built for an international artist community: a brand where every member is a star, and the community is the constellation.
01 / The mark
One glyph, many weights: a four-point star drawn as a family. Filled stars for active artists, outlined stars for seats still open. The system scales from an app icon to event banners to animated stickers without ever needing a second idea.
02 / The motion
Logos and text effects in Illustrator, animated sequences in After Effects and Blender: stars that spin up, gather, and burst apart. Cut into short-form video, the system did its loudest work: one TikTok explaining the platform crossed 1,000,000 views.
03 / The constellation
The community grew to 67,000+ signups and a 20,000-member Discord on the back of consistent content and SEO. The interactive cover on this page is the concept distilled: each star an artist, connection lines forming wherever attention lands. The cursor plays curator, and a click scatters the sky.