Platinum Safety Program
- Role
- Art Direction
- Web Design
- Development
- Partner Coordination
- Stack
- Framer
- Vercel
- HTML / CSS / JS
A safety training and certification platform for the luxury ground-transportation industry, built in partnership with the National Safety Council and PAX Training, live at platinumsafety.org.
01 / The brief
Operators needed a way to prove their chauffeurs are safety-certified, and insurers needed to trust it. The program pairs the National Safety Council's defensive-driving curriculum with PAX Training's chauffeur coursework, so the platform had to carry an insurance-grade signal of credibility from the first pixel.
02 / The build
I designed and built the marketing site in Framer and the member web application on Vercel, owning art direction, layout, and visual identity end to end. The platinum member badge, metallic shield and blue stars, set the material language for the whole platform: precise, credentialed, quietly premium.
03 / The coordination
Both partners have strict brand and content standards. I worked from their briefs and delivered independently, aligning course descriptions, certification requirements, and co-branding with the National Safety Council and PAX Training without a design team behind me.